AUGMENTED REALITY IS A BOON FOR OUR ENTERTAINMENT INDUSTRY

Augmented Reality, as many of us know, is a technology that superimposes a computer generated image on a real world model. It superimposes the virtual feature over the real entity and provides a composite view to the viewer. In fact, it can be considered as an interactive experience of a real-world environment where the elements that reside in the real world are augmented or virtually superimposed by a computer generated perceptual information. They can be visualauditory, hepatic, somato-sensory or olfactory. They play a really significant role in either making the piece of information constructive or destructive. In other words, it can be explained that they make a natural environment to look graceful and entertaining, or mask the natural environment making it confusing and interwoven. Best augmented reality companies alter one’s ongoing perception of a real world environment by completely replacing the user’s real world environment with a simulated one. It can be interesting for some users while at the same time, many may not find it much helpful.

Augmented reality solution providers try to enhance natural environments or situations and offer perceptually enriched experiences with the help of advanced AR technologies. Adding computer vision and object recognition are also some methods by which the information about the surrounding real world of the user becomes interactive and digitally manipulative. Information about the environment and its objects is overlaid on the real world and thus, can be virtual or real. Augmented reality solution providers also have a lot of potential in the gathering and sharing of tacit knowledge and techniques that are typically performed in real time and in semantic context with environmental elements. They know effective methods to combine the benefits of both augmented reality technology and heads up display technology.

A few augmented reality solution providers are:

Groove Jones: It is an award-winning creative technical studio which has been recognized for its work that it has performed for reputed brands like Amazon, AT&T, FX, MasterCard, McDonald’s, Samsung, Toyota, etc. It is primarily focused on creating location-based entertainment and amusement park rides, developing enterprise Apps and video games. Also, it is working for directing the broadcast commercials and the feature motion pictures.

INDE: A fully integrated augmented reality product developer, large screen AR systems that has been featuring both licensed and custom 3D contents. Its client roster includes some of the world’s leading entertainment as well as education brands like BBC ,National Geographic, , Universal, 20th Century Fox, The Smithsonian Institution, WWE, etc.

NEXT/NOW: It is a privately owned platform which has transported people to the future with the virtual racetrack pits. Its projection-mapped walls, tables, floors, sculptures, buildings and vehicles have sent viewers into a completely new world. On the other hand, their mixed-realty applications have put fans in the shoes of their favorite athletes. It connects people with brands in deeply immersive environments.

Augment: A great augmented reality service platform which has always looked into for those who plan to drive the sales of their e-commerce efforts. It delivers services that specialize in B2B solutions in order to connect retailers and online shoppers. It will display the products in 3D augmented reality as well to target targets more sales and engagement. It is one of the best augmented reality companies with separate tools tailored for manufacturers, retailers, marketing and educational agencies.

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