Setting up an e-commerce store is a great way to get things rolling and to start selling your products. After the market crash of 2008, millions of people were laid off all over the globe. Many of those ended up starting their own businesses using a number of different platforms. Selling your products on the web is a very attractive proposition for a variety of different reasons. First of all, there are very few barriers to entry; all that you have to do is set up your website, upload your product line, and you are good to go. Secondly, the upfront costs are also considerably lower since you don’t need to set up your own shop or spend thousands on marketing either. Thirdly, selling your products on the web gives you access to a global market. If you are able to find a good shipping partner, you can easily sell your products all over the world.
However, one of the most important decisions that you will face in the early stages of starting your own web store is to choose the platform on which your store will be based. Today, more than 30% of all e-commerce stores are based on Magento. It is a very popular open source platform that can be used for setting up stores and customising them according to the needs of the seller. You can easily hire a local company that offers Magento ecommerce development in Melbourne to assist you with the development of your store. Here are some major reasons why Magento should be your primary choice.
The Magento Community Edition is completely free to use. Since this is an open source software program, you can install it and customise it however you would want. With the help of a Magento specialist, you can literally supercharge the code and equip your website with a litany of powerful features that could give visitors the best possible experience. Apart from that, you can also add a number of different extensions from the Magento Connect marketplace to your store to add even more features.
Because it is such a popular platform that’s used all over the globe, the Magento community is tremendously strong. If you are facing some sort of an issue with the platform, you can just check the forums online or visit the community space to go through the threads and find out a possible solution. If you can’t find a solution on the forums, you can create your own thread and listen to suggestions from other more experienced users.
One of the things that many people overlook when selecting their e-commerce platform is scalability. You would ideally want to choose an e-commerce platform that can scale according to the size of your business. Scalability should never be overlooked; changing to another e-commerce platform later on is going to be a big problem so it’s important that you choose carefully in the beginning. Magento is highly scalable so you can upgrade it as the traffic in your store increases.