Several companies keep emerging since SEO became mainstream and their services differ in so many ways. It should be noted that the reputable ones usually implement white-hat SEO practices as they have the required knowledge and expertise. The SEO agent that you hire can make or mar your brand. This is the main reason why you need to avoid the following mistakes when looking for professionals that fit your needs and budget.
1. Not asking the right questions
Once you’ve discovered a reliable SEO Agentur Hamburg, it’s important to schedule a meeting which may be in person or via Skype. Don’t hesitate to ask the right questions during the interview process. Confirm that they using the right link building tactics to avoid being penalized or banned by Google. Learn more about their strategies and how they will measure results.
2. Choosing agents with poor communication skills
A professional SEO specialist is expected to gather enough information about the particular brand, industry, and market. They understand that each business has varying requirements. In addition, they will take time to explain technical jargons in layman’s terms so that each client can understand better.
3. Hiring companies that guarantee instant results
The ideal thing is to continue searching whenever you come across companies with claims that sound too good to be true. For instance, if they promise to position your site on the coveted number spot on search engine result pages (SERP). No company can deliver instant results because SEO doesn’t work that way and there are many factors that influence ranking. The truth is that most of these companies are newbies or scammers and want to get customers at all cost.
4. Opting for the cheapest offer
You should be ready to invest in your SEO marketing strategy in order to get the best results. Keep the cost of hiring a specialist in mind as you design your budget. The good thing is that there are affordable plans for small business owners. Be wary of companies that offer their services at ridiculously low rates. Most of them will either take your money and disappear or deliver low-quality services.
5. Working with SEO specialists that ignore local SEO
Although business owners are often encouraged to delve into organic SEO and paid SEO, local SEO is crucial too. Brands that provide products or services for local customers need to take it seriously. For instance, car owners want to see the best auto mechanics when they enter “auto mechanics near me” in searches. Local SEO will ensure that potential customers discover your site without any hassle.
6. Failing to check references
Different companies regularly display testimonials and reviews from clients on their sites. Examine their portfolio to ascertain whether they are the best fit for the task. Ask for references and get in touch with some of their previous clients. Find out about their level of satisfaction with the completed project and if they will work with them in the future.