One of the biggest benefits of Data Management Platform is better data management and security, both key to GDPR compliance.
Indeed, GDPR compliance has taken center stage in organizations with some undertaking a thorough review of their data management practices.
And it’s true that it’s no longer business as usual when we come to how your businesses should handle third-party data in the GDPR age.
So, what has changed?
- Forgetting Systems Have Become A Necessary Devil
Under article 17, the data subject is given full rights to be ‘erased’ from your systems or to be forgotten.
This means that whatever data management plan you’re running, you’ll never hold on to personal data if it’s no longer necessary.
In the era of high interconnectivity and rampant data sharing, implementing the ‘right to be forgotten’ isn’t a piece of cake.
Companies have therefore been forced to tweak their systems to automatically erase private data when due or implement new ‘forgetting’ systems.
- Data Capture Is Now A Sophisticated Process
In the past, you could get away with assumed consent when capturing client’s data. Not anymore.
You now need to obtain permission from the user before recording their personal details and using them in any way.
GDPR has even attempted to redefine how you can use cookies and tracking data from websites although the provisions aren’t very specific.
The bottom line?
You either overhaul the sign-up process and restructure data capture processes or fall foul of the new law.
Businesses are also expected to use very plain language when requesting information from their customers and to use this information for the purposes for which it was collected.
- The Question Of How and Where to Store Gathered data
Transparency rules and with it comes the headache of how and where to store collected data.
You see, previously, data was all about you so could decide to file it on the cloud or wherever you deemed fit.
But now, data is all about the owner and he has been assigned a right to demand full disclosure about how his information is stored and applied.
Additionally, the security of yourcustomers’ data now takes priority regardless of whether you’re keeping it in local storage, online, or in a hybrid system.
As a result, many organizations are now choosier when sharing the data with some going as far as deploying new expensive security systems.
- Data Management Plans (DMPs) Have Changed Dramatically
The new jargon is “privacy at all costs” and companies trading with or in the European Union have had to up their privacy game.
This has involved the addition of stronger monitoring controls and upgrades in DMPs to help data controllers meet the requirements of the law.
This explains the belated rising to prominence of DMPs across the globe.
Final Word
Since coming into force, the GDPR has triggered a massive relook into data management plans as businesses race to achieve compliance.
From forgetting systems to restricting of data storage systems, the change has been dramatic.
Many businesses have been lucky to have a comprehensive guide about DMP guiding them while others have been using a trial and error approach.
Either way, it’s no longer business as usual for organizations.