There is no reason why your small business should not offer its clients with the best digital experience. This does not mean that your small business web design has to be intricate, though it must at least incorporate good design to ensure that it is effective.
That being said, web designers need to ensure that while the small business web design appears pleasing to the eye, the overall digital experience should meet the users’ needs as well as the objectives of the small business.
Do not know where to begin? Well, here are four easy rules:
Ensure Your Team Grasps The Details Of Your Company
If you are in the process of creating web design for your small business, all the people who will play a part in marketing must boast a complete grasp of the company. No web designer will be able to design a great website if he/she does not understand how the small business works and which products or services it offers.
You must identify the goal of your small business web design, in other words what it is that you would like your web design to achieve. Even when small businesses are alike, it does not mean that their needs for their web design will be the same.
For some small businesses it will be important to get conversions or brand new leads, while other business owners will rather focus on informing their target audience about a specific matter.
Plan The Journey Of Your Users
Once you have identified the objectives, you should focus on building your small business web design around customers’ objectives to ensure a logical experience. You should start by asking yourself which keywords will speak to your visitors and get them to click on a link.
After you have jotted down these keywords, shift your focus to the actual message that you want your website to convey. Keep in mind that when your target market consists of various groups, you will ultimately have more than one user journey too.
This means that web designers must be aware of the different needs that the different target groups have and then steer each group into the right direction correctly.
Determine What Will Be The Most Important
Now that you know where your visitors should go, you need to find a way to steer them to where you would like them to be. This will mean that all the irrelevant content will have to be removed.
Also, web designers will have to keep the number of elements that appear in the navigation menu and page layouts to a minimum (no more than seven). If there are more than seven elements, the different calls to action will just be confusing to those who visit your website.
When you apply these four steps to your small business web design, visitors will seamlessly complete the journey that you have mapped out for them.
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