Author: Connie Beth

Reaching new customers has become more complex today compared to some years ago. As new platforms and channels keep on emerging, consumers are given greater choices and are subsequently demanding greater attention from brands. To respond to this demand, the concept of multichannel digital marketing is gaining even more traction; brands and agencies have understood that one-off campaigns targeting potential customers on only one channel at a time no serves the purpose. Key touchpoints for implementing an efficient multichannel marketing in 2018 To maximize opportunities to interact with prospective clients, digital marketers know that they should implement a unique strategy across multiple seamless channels simultaneously. In this light, it is crucial to devise a consistent brand message ...

The millennial generation is increasingly relying on digital services for payment. For instance, paying for a coffee using a contactless card, transferring money to someone through mobile banking or buying products online with "one-click" is becoming the norm. Millennials have not only boosted the payments revolution but are currently equally playing a critical role in the development of new payment technologies.What is the role being played by Millennials in the payment industry?   Millennials- the generation defined as being born between 1981 and 2000- do not have the same payment habits. The generation is divided into two distinct categories where the oldest generation is at the peak of its economic productivity and strongest purchasing power, while the youngest are at the initial ...

Most of the binary options market is operated through web-based trading platforms. It is not necessary for a trading platform to comply with regulatory requirements. That’s why it is likely that a particular trading platform may be involved in illegal activity. You are most likely to get scammed when it comes to binary options. Let’s look at some of the scams you may face when trading in binary options.Identity theft When you contact a binary options brand, they ask you to provide them with your identity documents, such as copies of passport, driver’s license and credit cards. Scammers can use this personal information for unspecified purposes, and you will never realize that. So, it is recommended that you do not provide them with your personal data. Manipulation of the trading plat...