Digital Elevator Ads: A new era in the advertising world
The concept of advertising is quite popular in India although it has scope of improvement. Nowadays elevator advertising is getting recognition in the field of marketing which targets only a specific audience. The target audience is mostly the people who travel in an elevator and the brands which get advertised are mostly present in an around the vicinity of the elevator. Mostly the lift door advertising is in a shopping complex/mall, residential apartment, corporate building etc. The brands advertising in a lift can get advantage from this as it can grab the consumer’s attention by innovative and creative ads.
The time spend in an elevator is the most wasted time of the day. Keeping this in mind, the advertising agencies are utilising elevator advertising.
The advantages of elevator adv...